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expertise

01

Strategic Planning

We’ll evaluate your current and previous PR and overall marketing-communications efforts, help you define a narrative that fits your vision, and identify strategies and tactics that will help you achieve your marketing goals and objectives.

  • Communications audits

  • Research and analysis

  • Strategic communications plans

  • Competitive analysis and response

02

Media Relations

We know what makes a good story and we have relationships with journalists, reporters and bloggers who will be interested in them. We can uncover publicity opportunities, create compelling story angles, build relationships with news gatekeepers, and position your spokespeople as industry experts.

  • Press release writing (including SEO optimization) and distribution

  • Press kit development

  • Media list development and maintenance

  • Editorial calendar list development

  • Sustained publicity campaigns

  • Executive media training

  • Media monitoring and analysis

  • Press conferences (traditional and virtual) and media open house events

  • Media and analyst tours (traditional and virtual)

  • Guest opinions and letters-to-the-editor campaigns

  • Turnkey familiarization (FAM) tours

03

Corporate Communications

We’ll help you engage and build relationships with stakeholders, mitigate risk, anticipate trends, and respond to challenging events.

  • Internal communications (employees, customers, suppliers, etc.)

  • Investor relations / financial communications

  • Ghostwriting executive blogs

  • Crisis communications planning and response

  • Issues management

  • Public affairs

  • Grassroots mobilization

04

Experiential Marketing

We’ll help make your brand resonate with your target audiences by allowing them to interact with your products, services and ambassadors in personal and direct ways.

  • Special events planning and execution

  • Sweepstakes promotions

  • Social media content strategy

  • Speakers bureaus

05

Creative Services

We'll help with visually communicating your message via our extensive network of strategic partners in the creative services industries. 

  • Collateral material development

  • PowerPoint presentations

  • Email and snail-mail direct-response campaigns

  • Photography

  • Website design

COMMposition can help you shift perceptions, leverage your assets and align your brand with your audience’s expectations. In today’s world, brand and reputation can no longer function as separate entities. We’ll help you foster relationships with key stakeholders, secure the third-party endorsement of journalists and bloggers, create brand evangelists, and get the industry recognition you deserve.

comprehensive
capabilities

strategic partnerships

Although a solo PR practice, COMMposition can scale to meet the needs of clients with complex, interdisciplinary marketing-communications needs.

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Agency owner Tony Harrison has amassed an extensive network of talented and skilled colleagues during his distinguished career that he taps into as needed to deliver an array of creative services, including photography, graphic design and illustration, Web development, videography, copywriting, and media planning.

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Plus, as the Idaho member of Unified Strategies Public Relations — a collaborative of senior-level PR practitioners and boutique PR agencies — COMMposition has local expertise and boots on the ground in virtually every major U.S. media market and a growing number of international ones.
 

industries

Tony Harrison is a senior-level PR counselor with more than three decades of agency experience. During the first two decades of his career, Tony worked for renowned PR and advertising agencies in Manhattan, Phoenix, and Boise. Tony’s relationships with media journalists and influencers are extensive and invaluable. In addition, he has incredibly relevant experience promoting STEM learning, libraries, makerspaces, universities, and science and technology clients ranging from biotech and health sciences to advanced computing and building products, 3D printing and robotics, and conservation and alternative transportation efforts. The client lists below are not comprehensive and represent both current and historical relationships.

  • City of Rocks National Reserve

  • The Cove Spa

  • I Fly Twin Falls

  • Idaho Ski Areas Association (aka Ski Idaho)

  • Idaho Sled Dog Challenge

  • McCall Area Chamber of Commerce & Visitors Bureau

  • Shore Lodge Resort

  • Soldier Mountain

  • Visit Southern Idaho

  • World Center for Birds of Prey

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